Customer story
Added Pharma

About Added Pharma
Added Pharma supplies medical products to (hospital) pharmacies and plays a crucial role in the safe preparation of medication. When demand for SmartSyringe (sterilized, empty syringes for hospital use) skyrocketed during the coronavirus pandemic, the company found itself in a race against time. Its assembly partner in the Netherlands unexpectedly ceased operations at the end of 2020. Added Pharma had to set up a new, reliable, and high-quality assembly line within a few weeks.
The company ended up at A-kwadraat via its transport partner Van Rooijen. "Right from the first meeting, we felt that it was a good fit," says Jacqueline Wijsman, marketing and product manager and project leader for the transition.
How we strengthen Added Pharma together
A-kwadraat set up a new assembly line in record time. This involved both adopting existing protocols and implementing improvements to increase quality and efficiency.
Specifically, A-kwadraat provides support in the following areas:
- Assembling multipacks of SmartSyringe syringes, in various volumes and product variants
- Packaging of pharmaceutical products
- Optimizing routing and production flow to reduce time and contamination risk
- Implementing interim checks and quality controls
- Revision of component sheet and packaging requirements, including additional cleaning steps and ergonomic improvements
What makes this collaboration special is the speed and depth of the start-up. In just 1.5 to 2 months, production was up and running, with stable output, high quality, and a team that was perfectly trained.
A-kwadraat also purchased some of the equipment from its previous partner, an example of socially responsible and circular entrepreneurship.
How we work together
A quick transition provides room for improvement
The transition went beyond simply copying existing processes. Added Pharma and A-kwadraat critically reviewed each step together. The result is an assembly line that is more efficient, ergonomic, and safer than before.
Some optimizations:
- Stricter hygiene procedures
Additional gloves, modified clothing, extra cleaning steps, and a streamlined access protocol increase aseptic quality. - Improved workflow & routing
Fewer actions, less movement, and more focus. Everything that reduces time and risk has been adjusted. - Interim checks refined
From weighing bags to extra checks on quantities and caps. This reduced the margin of error to a minimum. - New component sheets and improved sealing
Neater packaging, clear information, and a more visually professional end product. - Collaborative planning via SharePoint
One shared system, less miscommunication, more flow.
Jacqueline:
“It's great how A-kwadraat thinks along with us. They invest in improvements, not because we ask them to, but because they genuinely want to optimize the process.”
Satisfied with the output? Absolutely!
The figures speak for themselves: "A-kwadraat will have processed almost 1.5 million syringes between January and September 2021. That output is remarkable. We can be proud of that."
An impressive achievement in the midst of a pandemic.
The accuracy of A-kwadraat is remarkable. You don't get this level of precision from a group of students or temporary workers. They are naturally precise and attentive.
The first quality audit in Turnhout was also immediately positive, which further strengthened confidence.
Added Pharma also acquired a permanent production line, which provides scope for further growth.
The added value of A-kwadraat
For Added Pharma, A-kwadraat is much more than an executive partner. It is an organization where quality, humanity, and process optimization come together.
- Understanding & shared values
Both companies operate according to high quality standards. Added Pharma immediately saw parallels, especially when A-kwadraat obtained its EFQM label. - Calmness and goodwill
Jacqueline: “There is a natural calmness at A-kwadraat. You can feel that people there are guided in a warm, respectful manner. That brings a completely different energy to a project like this.” - Growth through humanity
More attention, more precision, more commitment. The human aspect makes a visible difference in quality and experience. - Daring to innovate
We dared to invest in processes, equipment, and improvements, even under enormous time pressure. "We often forget to give compliments, but I am so grateful to everyone. There is courage, willpower, and a lot of warmth. That is what makes A-kwadraat unique.”
How we make an impact together
Thanks to the collaboration, Added Pharma was able to:
- Continue SmartSyringe assembly during a global health crisis
- improve quality despite a lower cleanroom class
- scaling up production and making it future-proof
- engage a sustainable and socially valuable partner
A relocation that initially seemed like a threat ultimately became an opportunity for innovation and growth.

We often forget to give compliments, but throughout this entire project, I am so grateful to everyone for their efforts.
Jacqueline Wise
Marketing and Product Manager at Added Pharma
Our collaboration in a nutshell
Customer
Added Pharma
How we support their production
SmartSyringe assembly, pharmaceutical packaging, process optimization, quality control
Role of A-squared
Assembly, quality thinking, workflow optimization, investing in improvements
Why together with A-kwadraat
Meticulous, flexible, warm partnership, shared vision of quality, social and sustainable
Result
Fast start-up (1.5–2 months), nearly 1.5 million syringes processed in 2021, positive audit, fixed production line, greatly improved processes
Collaboration, as told by our customers
About A-kwadraat
A-kwadraat is a custom work company with strong roots in the Kempen region. For decades, we have combined a warm, personal approach with the professionalism of a modern company. Our motivation remains the same: everyone included.
For us, that means we dare to act where others hesitate, are always ready to help each other and our partners, and appreciate each other in what we do. Problems? We don't shy away from them; together we look for a solution that works for everyone. That's how we ensure that your production runs smoothly, our people grow, and every hand counts.
Want to collaborate?
Together, we create work that makes sense. You outline your challenge, and we provide people, guidance, and peace of mind in your planning.
Contact us



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